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The Best Time to Conduct a Mock Trial When Media Publicity Is Involved

Ideally, mock trial or focus group research is conducted in the actual trial venire, but sometimes accommodations must be made for unique circumstances.  As an example, while we were planning four consecutive one-day research projects for a large manufacturer, there was breaking news regarding a recall by another industry manufacturer involving consumer injuries and deaths.  […]

Comparing a Market Research Facility versus a Hotel When Conducting a Mock Trial

While there are several options, our experience at Litigation Insights over the past 20 years has identified two main facility venues to choose from when preparing to conduct a mock trial or focus group – a Market Research Facility or a Hotel/Conference Center[1].  Both options have advantages and disadvantages when it comes to logistical preparations […]

Focus Group vs Mock Trial: Which is the Best Choice for You?

When contemplating doing jury research, almost every client asks us, “Should I conduct a mock trial or focus group?” The answer is almost always, “It depends; what do you want to learn from the research and where are you in the litigation cycle?” Jury research that provides valid results you can rely on should always […]

The Best Time to Prepare Your Trial Graphics

Each new case brings a special pressure you know all too well: budgeting your time and your client’s money efficiently and effectively. Along the way, crucial elements, such as your trial graphics, may fall by the wayside, but waiting too long to begin work on them may prove costly. Given their persuasive and communicative power […]