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How Do I Maximize Jury Comprehension Using Animation?

It’s widely accepted that visuals in the courtroom are a powerful storytelling device. We prefer to say that they can be powerful.  The actual efficacy of any trial graphic, in fact, hinges on an understanding of how people learn from multimedia presentations.  Our clients often ask us why animations and graphics are so persuasive in […]

Should I Shave My Beard Before Trial

Lately, we have received several questions from male clients regarding jurors’ impressions of beards. Do they make an attorney look more distinguished? Does a beard add credibility or hurt it? Jurors have many cues to use when evaluating the credibility of an attorney, and physical appearance is certainly one of those cues. So, based on […]