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New Media’s Impact on Jurors – Part II

Your trial graphics do not live in a vacuum.  Their success is based solely on their effectiveness with the audience – your jurors.  Of course, no two jurors are exactly alike; their needs and wants are a moving target.  So how can our graphics possibly meet the communication expectations of every juror?  One valuable way […]

New Media’s Impact on Jurors (and How Your Trial Graphics Should Respond)

Part I Jurors: Then vs. Now Your trial graphics do not live in a vacuum.  Their success is based solely on their effectiveness with the audience – your jurors.  Of course, no two jurors are exactly alike; their needs and wants are a moving target.  So how can our graphics possibly meet the communication expectations […]

Defending Premises Liability Cases with Video Surveillance Footage

While you can’t bank your whole case on a short video clip, the presence of “hard” video evidence jurors can see with their own eyes is much more persuasive than being told what happened.  (Especially when they’re being told by two different lawyers or experts with opposing motives and viewpoints.) To that extent, jurors really […]

Trial Graphics: Top Six Ways to Get More Out of a Limited Budget

The importance of adding a visual component in the courtroom cannot be understated. Our research shows that comprehension and retention of trial themes is enhanced by the incorporation of effective visuals. Well-designed demonstratives can reinforce your case themes, reduce case ambiguities, and ensure consistency, coherence, and comprehension of your message. With so many variables, ideas, […]

Does Court-Provided Audiovisual Equipment Help or Hinder?

Courtrooms new and old across the United States are being outfitted with some of the latest audiovisual equipment.  Lots of time and money have been spent planning the best equipment to install, where to install it and how the judge will control it. With that said, the setup is often designed around the judge’s view […]

How Can I Explain How a Machine Works to a Jury?

Many attorneys have been faced with the challenge of teaching a jury how a complex machine works.  This challenge is common in intellectual property disputes, but also appears in personal injury litigation and other matters.  In cases such as these, juror comprehension can be difficult to achieve due to lack of familiarity with the subject […]

How Do I Maximize Jury Comprehension Using Animation?

It’s widely accepted that visuals in the courtroom are a powerful storytelling device. We prefer to say that they can be powerful.  The actual efficacy of any trial graphic, in fact, hinges on an understanding of how people learn from multimedia presentations.  Our clients often ask us why animations and graphics are so persuasive in […]

How Do I Present My Expert Witness in the Courtroom by Video Conference (aka: Skype)?

The ability to present testimony by video conference or video chat has been around for several years, but the ability to use it efficiently, to its full potential, is a more recent development.  This blog will focus on the use of Skype but there are several other platforms (Cisco WebEx, GoToMeeting, Google Chat, Facetime, Webex etc.) that will work as well. The first time we video conferenced […]

What Are the Best Techniques for Inserting Video Testimony into Your PowerPoint?

If pictures are a worth a thousand words, videos can be priceless.  There are very few media better at evoking emotion in jurors’ minds than a well-made video.  Videos are an efficient way for trial attorneys to establish credibility, communicate a story, support a narrative, all the while breaking the monotony of a presentation.  And […]

Why Are CAD Files Important in Intellectual Property & Product Liability Cases?

Most intellectual property and product liability cases call for a visual explanation that a jury or judge needs to help them decide the case.  When you need to show how one device infringes on the patent of another (or doesn’t), or how an injury is the result of product misuse and not faulty design, clarity […]

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