SERVICES

FOCUS GROUPS

What are people thinking? Discover community and juror perceptions through Inductive Focus Groups.

Li_CircleImage_DSC_2200-414x274What are the hot button issues of a case and how do people feel about them? That’s what you’re really looking for.

With Inductive Focus Group research we uncover implicit assumptions, questions and reactions – both positive and negative. You also test people’s reactions to different themes before you commit to one. We lay out the facts surrounding your case in a focus group and determine key issues.  Finding those issues early on can make the difference in persuasively connecting with judges, jurors and arbitrators.

There are pre-existing opinions among people that will impact your case. The Inductive Focus Group explores jurors’ personal experiences and concerns surrounding your case, and reveals their prejudices and expectations.

Find out what resonates and what doesn’t with qualitative feedback.