Storytelling For The Defense: The Defense Attorney’s Courtroom Guide to Beating Plaintiffs at Their Own Game
Storytelling is primal for humans—one of the few human traits that is truly universal across cultures and through all of known history. The goal of Storytelling for the Defense is to help defense attorneys understand and reclaim the fundamental value of storytelling in the context of persuading jurors and winning cases. Defense attorneys must realize that the power of the narrative is not the sole purview of the plaintiff. The book demonstrates that a compelling story, not facts or logic alone, is the best defense.
What others are saying about the book:
“This book is an awesome “what and how” treatise on how to craft the story, but it’s REAL value is how it explains the WHY! When an author starts with “why” this is important, it makes it much easier for practitioners learn (and care about) the “what” and “how.” The authors convinced me of the WHY value of a well crafted story. Not just for attorneys…for all of us who need to influence and persuade.”
“Storytelling for the Defense delivers a compelling perspective on the importance of storytelling in the courtroom. It is an excellent resource for defense attorneys, outlining the importance of research using mock trials and focus groups and developing a narrative with consistent themes during witness preparation and conveying that story to a jury. The authors also supply an in depth analysis of the importance of trial graphics to help tell the story and convey those themes.”
Dr. Merrie Jo Pitera and Dr. Barbara Hillmer