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Defending Premises Liability Cases with Video Surveillance Footage

While you can’t bank your whole case on a short video clip, the presence of “hard” video evidence jurors can see with their own eyes is much more persuasive than being told what happened.  (Especially when they’re being told by two different lawyers or experts with opposing motives and viewpoints.) To that extent, jurors really […]

Trial Graphics: Top Six Ways to Get More Out of a Limited Budget

The importance of adding a visual component in the courtroom cannot be understated. Our research shows that comprehension and retention of trial themes is enhanced by the incorporation of effective visuals. Well-designed demonstratives can reinforce your case themes, reduce case ambiguities, and ensure consistency, coherence, and comprehension of your message. With so many variables, ideas, […]

How Can I Explain How a Machine Works to a Jury?

Many attorneys have been faced with the challenge of teaching a jury how a complex machine works.  This challenge is common in intellectual property disputes, but also appears in personal injury litigation and other matters.  In cases such as these, juror comprehension can be difficult to achieve due to lack of familiarity with the subject […]

Eight Considerations to Help You Make the Best Document Callouts

Telling your story through the use of exhibits is one of the most longstanding and impactful ways to present your case.  When presented well, supporting documents – such as contracts, memos, emails, advertisements, studies or invoices – can showcase crucial information.  Therefore, it is critical to employ effective document enhancements that will both quickly direct […]

Combating Negative Juror Attitudes Toward Insurers with Effective Visuals

In short, jurors aren’t enamored with the insurance industry, and these negative sentiments can make your insurance defense case an uphill battle. How do we know that?  We recently carried out a nationwide poll to learn more about juror attitudes toward insurance companies.  While our findings varied, a general pattern of skepticism and negativity emerged. […]

The One Trial Graphic You Can’t Go Without in a Construction Case

Construction schedules are the most critical piece of any construction project. They show in visual form the many steps and procedures fundamental to project completion. So it follows that a trial graphic created to represent such a crucial project document is equally crucial to the presentation of your case. The clearer the graphic representing the […]

Part I – The 7 Keys to Effective Litigation Timelines

In a previous post, we covered the basics of timelines: their uses, anatomy and a number of possible types. But because great timelines are so beneficial to so many cases, we thought we’d delve a bit deeper. In this subsequent two-part discussion we’ll highlight the seven key timeline elements that will maximize its effectiveness, and […]

Timelines: The Jury’s Roadmap to Your Case

“You can’t miss this event!” your friend exclaims.  “It’s simple.  The event is on the left-hand side of the street, two blocks down Lincoln Avenue.  You’ll hang a right onto Third, before the gas station.  Third is a few miles straight ahead once you exit – when you’re on the freeway, just keep your eyes […]