BLOG

Why Are Graphics So Compelling in the Courtroom?

Stanford psychologist Amos Tversky and others have proposed that learners rely on mentally efficient strategies when evaluating new information.  It is believed these mental shortcuts allow people to make decisions quickly – a necessity in a fast-paced world – but sometimes at the cost of accuracy in decision-making1 (you can read more about how this […]

How Do I Maximize Jury Comprehension Using Animation?

It’s widely accepted that visuals in the courtroom are a powerful storytelling device. We prefer to say that they can be powerful.  The actual efficacy of any trial graphic, in fact, hinges on an understanding of how people learn from multimedia presentations.  Our clients often ask us why animations and graphics are so persuasive in […]

What are the Best Colors for your Trial Graphics?

In a previous blog, we discussed the use of colors as one of the seven keys to effective timelines.  Because the colors used in trial graphics vary greatly, we wanted to dive into the psychology behind colors and how, when and why certain colors are used. Understanding Color Psychology Color can evoke an emotion, create […]

Why Are CAD Files Important in Intellectual Property & Product Liability Cases?

Most intellectual property and product liability cases call for a visual explanation that a jury or judge needs to help them decide the case.  When you need to show how one device infringes on the patent of another (or doesn’t), or how an injury is the result of product misuse and not faulty design, clarity […]

How to Make the Most of Multimedia in the Courtroom

A great trial lawyer who knows how to use words to paint vivid pictures in the minds of the jurors can probably try his or her case without any visuals.  But with growing use of CGI, on-demand media and shrinking attention spans, multi-generational jurors have become accustomed to content delivered in bright bursts of light, […]

Graphics in Pre-Trial Motions & Hearings: An Early Advantage – Part II

In Part I, you learned how metaphors and imagery can be used to help the judge conceptualize difficult and/or abstract case points. So now let’s discuss how clear, concise graphics or animations can be used in technical hearings to ensure that the judge understands all the necessary details of your case: Pre-Trial Graphics to Teach & […]

Graphics in Pre-Trial Motions & Hearings: An Early Advantage – Part I

Graphics aren’t just for juries. While it’s tempting to make your graphics an afterthought to your fleshed-out case themes and talking points, waiting until trial is in sight means you may have already missed multiple early opportunities to use graphics to influence the terms and development of the case – or even stave off the […]

Combating Negative Juror Attitudes Toward Insurers with Effective Visuals

In short, jurors aren’t enamored with the insurance industry, and these negative sentiments can make your insurance defense case an uphill battle. How do we know that?  We recently carried out a nationwide poll to learn more about juror attitudes toward insurance companies.  While our findings varied, a general pattern of skepticism and negativity emerged. […]

What Are the Best Characteristics of a Great Trial Graphics Artist?

The graphics artist you hire for your case is your doorway to a sleeker, more comprehensible case. Crafted carefully and creatively, the graphics you present to the jury will play a central role in juror comprehension and retention.  So the more talented, knowledgeable and flexible your graphics artist is, the more value he will add. […]

Part II -The 7 Keys to Effective Litigation Timelines

Our final four distinguishers are all about words, and how you use them. Despite the value of non-verbal cues discussed in Part I, words have their own indispensable place in your timeline—and can themselves be powerful visual cues: 4) Font Choices in Trial Graphics Are About Legibility, Not Flair Always start with legibility. As a […]

« PREVIOUS