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How to Persuade Jurors in Trial Using Their Own Voir Dire Feedback

To persuade jurors, you’ll need to offer a thematic story throughout the entire case presentation and through each witness. With the aid of a mock trial, you’ll know what themes resonated best and have a case story crafted around those themes. But that’s only part of the equation. In a trial questionnaire and during voir dire, your […]

What Are the Benefits of Conducting Jury Research Early in the Case?

While sitting around the dinner table after a recent case resolved, the lead trial counsel said, “You know, the only regret I have is not doing the jury research earlier.”  To his credit, the firm was only brought in on the case seven weeks before jury selection, but he was definitely on to something.  In […]