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New Media’s Impact on Jurors – Part II

Your trial graphics do not live in a vacuum.  Their success is based solely on their effectiveness with the audience – your jurors.  Of course, no two jurors are exactly alike; their needs and wants are a moving target.  So how can our graphics possibly meet the communication expectations of every juror?  One valuable way […]

Defending Premises Liability Cases with Video Surveillance Footage

While you can’t bank your whole case on a short video clip, the presence of “hard” video evidence jurors can see with their own eyes is much more persuasive than being told what happened.  (Especially when they’re being told by two different lawyers or experts with opposing motives and viewpoints.) To that extent, jurors really […]

Does Court-Provided Audiovisual Equipment Help or Hinder?

Courtrooms new and old across the United States are being outfitted with some of the latest audiovisual equipment.  Lots of time and money have been spent planning the best equipment to install, where to install it and how the judge will control it. With that said, the setup is often designed around the judge’s view […]

How Can I Explain How a Machine Works to a Jury?

Many attorneys have been faced with the challenge of teaching a jury how a complex machine works.  This challenge is common in intellectual property disputes, but also appears in personal injury litigation and other matters.  In cases such as these, juror comprehension can be difficult to achieve due to lack of familiarity with the subject […]

What Are the Best Techniques for Inserting Video Testimony into Your PowerPoint?

If pictures are a worth a thousand words, videos can be priceless.  There are very few media better at evoking emotion in jurors’ minds than a well-made video.  Videos are an efficient way for trial attorneys to establish credibility, communicate a story, support a narrative, all the while breaking the monotony of a presentation.  And […]

Why Are CAD Files Important in Intellectual Property & Product Liability Cases?

Most intellectual property and product liability cases call for a visual explanation that a jury or judge needs to help them decide the case.  When you need to show how one device infringes on the patent of another (or doesn’t), or how an injury is the result of product misuse and not faulty design, clarity […]

Graphics in Pre-Trial Motions & Hearings: An Early Advantage – Part II

In Part I, you learned how metaphors and imagery can be used to help the judge conceptualize difficult and/or abstract case points. So now let’s discuss how clear, concise graphics or animations can be used in technical hearings to ensure that the judge understands all the necessary details of your case: Pre-Trial Graphics to Teach & […]

Graphics in Pre-Trial Motions & Hearings: An Early Advantage – Part I

Graphics aren’t just for juries. While it’s tempting to make your graphics an afterthought to your fleshed-out case themes and talking points, waiting until trial is in sight means you may have already missed multiple early opportunities to use graphics to influence the terms and development of the case – or even stave off the […]

What Are the Best Characteristics of a Great Trial Graphics Artist?

The graphics artist you hire for your case is your doorway to a sleeker, more comprehensible case. Crafted carefully and creatively, the graphics you present to the jury will play a central role in juror comprehension and retention.  So the more talented, knowledgeable and flexible your graphics artist is, the more value he will add. […]