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How Do I Maximize Jury Comprehension Using Animation?

It’s widely accepted that visuals in the courtroom are a powerful storytelling device. We prefer to say that they can be powerful.  The actual efficacy of any trial graphic, in fact, hinges on an understanding of how people learn from multimedia presentations.  Our clients often ask us why animations and graphics are so persuasive in […]

What are the Best Colors for your Trial Graphics?

In a previous blog, we discussed the use of colors as one of the seven keys to effective timelines.  Because the colors used in trial graphics vary greatly, we wanted to dive into the psychology behind colors and how, when and why certain colors are used. Understanding Color Psychology Color can evoke an emotion, create […]

Combating Negative Juror Attitudes Toward Insurers with Effective Visuals

In short, jurors aren’t enamored with the insurance industry, and these negative sentiments can make your insurance defense case an uphill battle. How do we know that?  We recently carried out a nationwide poll to learn more about juror attitudes toward insurance companies.  While our findings varied, a general pattern of skepticism and negativity emerged. […]

What Are the Best Characteristics of a Great Trial Graphics Artist?

The graphics artist you hire for your case is your doorway to a sleeker, more comprehensible case. Crafted carefully and creatively, the graphics you present to the jury will play a central role in juror comprehension and retention.  So the more talented, knowledgeable and flexible your graphics artist is, the more value he will add. […]