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Mock Trial Versus Deliberation Group: What is the Difference?

When most clients call us, they know whether they want a mock trial versus a focus group design. But within the Mock Trial family is another design called a Deliberation Group. Both are deductive, verdict-driven tests. Both provide juror deliberations. But what is the difference between these two designs and when do you select one […]

Focus Group vs Mock Trial: Which is the Best Choice for You?

When contemplating doing jury research, almost every client asks us, “Should I conduct a mock trial or focus group?” The answer is almost always, “It depends; what do you want to learn from the research and where are you in the litigation cycle?” Jury research that provides valid results you can rely on should always […]