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Commitment Effects: Does Asking Verdict Questions Early Commit Mock Jurors to a Position?

When we design a mock trial – where jurors are read instructions and deliberate to a verdict form – we concentrate on presenting the case facts, witnesses, and evidence in a way that will impact jurors’ story of the case similarly to a “real life” trial.  As such, we typically wait until after jurors hear […]

Which Is Best When Conducting a Mock Trial: One Jury Panel vs. Multiple Jury Panels

We are often asked, “Three jury panels?  Won’t just one jury panel work when using a mock trial to test the themes and arguments in my case?  That’s what we are faced with in the real world.”  This is a very important question, and the answer is grounded in well-established social science research methodology.  Following […]

Can I Conduct My Own Jury Research to Save Costs?

With companies seeking to cut litigation costs, some attorneys have begun trying to conduct their own jury research without the aid of a litigation consulting firm.  Though you may think this will save a lot, while still providing valuable feedback about your case, attorneys who conduct their own research risk making key strategic decisions on […]

Developing a Reliable Mock Trial: Critical Factors You Must Consider

It is easy to put on a mock trial.  But what isn’t as easy is paying attention to, and properly implementing, the many factors that could skew the mock trial feedback you paid a lot of money to obtain.  There is nothing worse than conducting a mock trial and have unbalanced presentations or unevenly matched […]

The Limitations of Online Jury Research for Mock Trial Projects

(Part 2 of a 2 Part Series) As discussed in Part I of this series, the ultimate goal of sound jury research is to provide clients with juror feedback on their themes, arguments, witnesses and, when desired, a range of damages that could be expected at trial and the rationale behind jurors’ reactions to damages […]

When is an Online Mock Trial or Focus Group Right for My Case?

(Part 1 of a 2 Part Series) The recent trend and attraction of online jury research are difficult to resist for anyone considering conducting jury research. What’s not to like about online research? It’s easy to implement; it’s much cheaper than traditional jury research and, if time is short, it’s quicker to execute. For clients […]