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Which Is Best When Conducting a Mock Trial: One Jury Panel vs. Multiple Jury Panels

We are often asked, “Three jury panels?  Won’t just one jury panel work when using a mock trial to test the themes and arguments in my case?  That’s what we are faced with in the real world.”  This is a very important question, and the answer is grounded in well-established social science research methodology.  Following […]

Can I Conduct My Own Jury Research to Save Costs?

With companies seeking to cut litigation costs, some attorneys have begun trying to conduct their own jury research without the aid of a litigation consulting firm.  Though you may think this will save a lot, while still providing valuable feedback about your case, attorneys who conduct their own research risk making key strategic decisions on […]

Developing a Reliable Mock Trial: Critical Factors You Must Consider

It is easy to put on a mock trial.  But what isn’t as easy is paying attention to, and properly implementing, the many factors that could skew the mock trial feedback you paid a lot of money to obtain.  There is nothing worse than conducting a mock trial and have unbalanced presentations or unevenly matched […]

Mock Trial Versus Deliberation Group: What is the Difference?

When most clients call us, they know whether they want a mock trial versus a focus group design. But within the Mock Trial family is another design called a Deliberation Group. Both are deductive, verdict-driven tests. Both provide juror deliberations. But what is the difference between these two designs and when do you select one […]

The Problem with Stereotyping When It Comes to Jury Selection

It is very common in mock trials and deliberation groups, as well as many jury selections, to hear someone make the following, or similar, comment, “Well, we certainly don’t want any teachers (or nurses, or social workers, or ‘[you fill in the blank]’) on our panel!” In particular, individuals in many of the “helping” professions […]

When is the Best Time for a Mock Trial to be Conducted?

In order to get the most out of your investment in jury research, it’s important to consider the best time to do a mock trial. And that timing largely depends on your research goals and what other research you have done in your case. For example, have you done early jury research and are now […]

The Science Behind Creating a Mock Trial Jury Panel

It is one of the most common questions we get asked before deliberations during a Mock Trial or Focus Group: “How do you divide the juries for deliberations?”  There are many ways we could do it (Draw names out of a hat?  Draw numbers from a bingo cage?), but there is definitely a way that […]

Confidentiality: A Look at the Best Way to Screen Jurors for a Mock Trial

Screening jurors during recruiting phone calls is, and should be, a top priority for every focus group or mock trial project. When jurors are called to participate in jury research, they complete a rigorous screening process intended to disqualify anyone who has ties to, or special interest in, one of the parties, witnesses, companies, or […]

The Limitations of Online Jury Research for Mock Trial Projects

(Part 2 of a 2 Part Series) As discussed in Part I of this series, the ultimate goal of sound jury research is to provide clients with juror feedback on their themes, arguments, witnesses and, when desired, a range of damages that could be expected at trial and the rationale behind jurors’ reactions to damages […]

When is an Online Mock Trial or Focus Group Right for My Case?

(Part 1 of a 2 Part Series) The recent trend and attraction of online jury research are difficult to resist for anyone considering conducting jury research. What’s not to like about online research? It’s easy to implement; it’s much cheaper than traditional jury research and, if time is short, it’s quicker to execute. For clients […]

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