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Storytelling in the Age of Emojis

Weaving words together to create pictures in the minds of jurors – true storytelling – has long been the foundation of successful trial lawyers.  But why stop with words alone?  Adding actual images to a presentation further enhances jurors’ ability to understand and remember case themes.  These images can resonate across age, gender, beliefs, and individual […]

New Media’s Impact on Jurors (and How Your Trial Graphics Should Respond)

Your trial graphics do not live in a vacuum.  Their success is based solely on their effectiveness with the audience – your jurors.  Of course, no two jurors are exactly alike; their needs and wants are a moving target.  So how can our graphics possibly meet the communication expectations of every juror?  One valuable way […]

Defending Personal Injury Cases with Engaging Graphics

When defending personal injury cases, countering the plaintiff’s arguments of harm and causation is often complicated by the need to teach jurors complex case facts, science, and unfamiliar terminology – all while showing grisly exhibits and dealing with a potentially sympathetic jury. There are plenty of hurdles to clear: How do you help the jury […]

What’s on Employees’ Minds? Employee Rights, Pay, & Government Regulation

Most jurors are employed, either as contractors, employees, or self-employed.  What are their workplace concerns these days?  Do they feel protected?  Do they believe their pay is fair? Understanding how jurors’ employment needs and concerns have changed (or not changed) is critical in assessing the risks in your employment litigation.  Will jurors identify with the […]

Defending Premises Liability Cases with Video Surveillance Footage

While you can’t bank your whole case on a short video clip, the presence of “hard” video evidence jurors can see with their own eyes is much more persuasive than being told what happened.  (Especially when they’re being told by two different lawyers or experts with opposing motives and viewpoints.) To that extent, jurors really […]

How Can I Explain How a Machine Works to a Jury?

Many attorneys have been faced with the challenge of teaching a jury how a complex machine works.  This challenge is common in intellectual property disputes, but also appears in personal injury litigation and other matters.  In cases such as these, juror comprehension can be difficult to achieve due to lack of familiarity with the subject […]

Why Are Graphics So Compelling in the Courtroom?

Stanford psychologist Amos Tversky and others have proposed that learners rely on mentally efficient strategies when evaluating new information.  It is believed these mental shortcuts allow people to make decisions quickly – a necessity in a fast-paced world – but sometimes at the cost of accuracy in decision-making1 (you can read more about how this […]

How Do I Maximize Jury Comprehension Using Animation?

It’s widely accepted that visuals in the courtroom are a powerful storytelling device. We prefer to say that they can be powerful.  The actual efficacy of any trial graphic, in fact, hinges on an understanding of how people learn from multimedia presentations.  Our clients often ask us why animations and graphics are so persuasive in […]

How Jurors’ Attitudes About Gender and Age Discrimination in the Workplace Affect Your Case

What matters more – jurors’ discrimination experiences or their attitudes? Or are both critical? Imagine you are in jury selection and have a juror who directly experienced workplace discrimination. You have another juror who has witnessed others’ experience with workplace discrimination. And yet another who harbors the belief that gender discrimination is ingrained in today’s […]

What are the Best Colors for your Trial Graphics?

In a previous blog, we discussed the use of colors as one of the seven keys to effective timelines.  Because the colors used in trial graphics vary greatly, we wanted to dive into the psychology behind colors and how, when and why certain colors are used. Understanding Color Psychology Color can evoke an emotion, create […]

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