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What to Ask in Voir Dire

At a recent Continuing Legal Education seminar I was presenting to a group of attorneys, I was discussing potential questions the attorneys might consider asking prospective jurors during voir dire.  The specific question was, “Who believes there should be more regulation of workers’ rights or that there is no change needed?”  Just as I was […]

Which Is Best When Conducting a Mock Trial: One Jury Panel vs. Multiple Jury Panels

We are often asked, “Three jury panels?  Won’t just one jury panel work when using a mock trial to test the themes and arguments in my case?  That’s what we are faced with in the real world.”  This is a very important question, and the answer is grounded in well-established social science research methodology.  Following […]

Is Too Much Experience a Bad Thing? How Your Expertise May Lead You to Inaccurately Predict Jurors’ Reactions to the Case

We’ve all been there.  You’re at a cocktail party and someone is telling a joke that you’ve heard a number of times before.  While that joke was laugh-out-loud hilarious the first time you heard it, it’s just not as side-splitting after about the tenth run.  On top of that, you can’t imagine why others would […]

How Do I Connect with Jurors? The Role of Juror Analysis in Persuasion

Everyone knows that it is good trial strategy to connect with jurors and avoid alienating them, right?  But sometimes, in our eagerness to advance aspects of our case, we don’t think of how some of our words and actions are perceived by jurors. In our over 20 years of talking with jurors in post-trial interviews […]

How Should I Introduce My Jury Consultant at Trial?

Many of our clients are concerned about how jurors would perceive them if the jurors learned the client hired a jury consultant to be present during jury selection.  After all, most depictions of jury consultants in books, television and film, portray a secretive, intrusive and often unethical character working to absolve a guilty defendant.  While […]

Can I Conduct My Own Jury Research to Save Costs?

With companies seeking to cut litigation costs, some attorneys have begun trying to conduct their own jury research without the aid of a litigation consulting firm.  Though you may think this will save a lot, while still providing valuable feedback about your case, attorneys who conduct their own research risk making key strategic decisions on […]

Top Blog Posts from 2015

As we head into another new year, we thought we would take one last look back on to what made 2015 a great year for us. The blogs from Litigation Insights listed below were the most read articles in 2015. Some are fairly new while others are oldies but goodies. We appreciate your continued support […]

Developing a Reliable Mock Trial: Critical Factors You Must Consider

It is easy to put on a mock trial.  But what isn’t as easy is paying attention to, and properly implementing, the many factors that could skew the mock trial feedback you paid a lot of money to obtain.  There is nothing worse than conducting a mock trial and have unbalanced presentations or unevenly matched […]

Mock Trial Versus Deliberation Group: What is the Difference?

When most clients call us, they know whether they want a mock trial versus a focus group design. But within the Mock Trial family is another design called a Deliberation Group. Both are deductive, verdict-driven tests. Both provide juror deliberations. But what is the difference between these two designs and when do you select one […]

When is the Best Time for a Mock Trial to be Conducted?

In order to get the most out of your investment in jury research, it’s important to consider the best time to do a mock trial. And that timing largely depends on your research goals and what other research you have done in your case. For example, have you done early jury research and are now […]

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