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When is it Best to Conduct a Follow-Up Jury Research Project?

You hire the jury consultant. You do the test. You learn a lot. Then, the consultant recommends a follow-up test. Your immediate reaction might be, “Of course you think there should be multiple tests; you’re the jury consultant….” We get that. But lest you worry that we’re just pursuing our own self-interest on your dime, […]

Commitment Effects: Does Asking Verdict Questions Early Commit Mock Jurors to a Position?

When we design a mock trial – where jurors are read instructions and deliberate to a verdict form – we concentrate on presenting the case facts, witnesses, and evidence in a way that will impact jurors’ story of the case similarly to a “real life” trial.  As such, we typically wait until after jurors hear […]

Can I Conduct My Own Jury Research to Save Costs?

With companies seeking to cut litigation costs, some attorneys have begun trying to conduct their own jury research without the aid of a litigation consulting firm.  Though you may think this will save a lot, while still providing valuable feedback about your case, attorneys who conduct their own research risk making key strategic decisions on […]

Mock Trial Versus Deliberation Group: What is the Difference?

When most clients call us, they know whether they want a mock trial versus a focus group design. But within the Mock Trial family is another design called a Deliberation Group. Both are deductive, verdict-driven tests. Both provide juror deliberations. But what is the difference between these two designs and when do you select one […]

The Problem with Stereotyping When It Comes to Jury Selection

It is very common in mock trials and deliberation groups, as well as many jury selections, to hear someone make the following, or similar, comment, “Well, we certainly don’t want any teachers (or nurses, or social workers, or ‘[you fill in the blank]’) on our panel!” In particular, individuals in many of the “helping” professions […]

When is the Best Time for a Mock Trial to be Conducted?

In order to get the most out of your investment in jury research, it’s important to consider the best time to do a mock trial. And that timing largely depends on your research goals and what other research you have done in your case. For example, have you done early jury research and are now […]

Timelines: The Jury’s Roadmap to Your Case

“You can’t miss this event!” your friend exclaims.  “It’s simple.  The event is on the left-hand side of the street, two blocks down Lincoln Avenue.  You’ll hang a right onto Third, before the gas station.  Third is a few miles straight ahead once you exit – when you’re on the freeway, just keep your eyes […]

The Best Time to Conduct a Mock Trial When Media Publicity Is Involved

Ideally, mock trial or focus group research is conducted in the actual trial venire, but sometimes accommodations must be made for unique circumstances.  As an example, while we were planning four consecutive one-day research projects for a large manufacturer, there was breaking news regarding a recall by another industry manufacturer involving consumer injuries and deaths.  […]

Focus Group vs Mock Trial: Which is the Best Choice for You?

When contemplating doing jury research, almost every client asks us, “Should I conduct a mock trial or focus group?” The answer is almost always, “It depends; what do you want to learn from the research and where are you in the litigation cycle?” Jury research that provides valid results you can rely on should always […]

The Best Time to Prepare Your Trial Graphics

Each new case brings a special pressure you know all too well: budgeting your time and your client’s money efficiently and effectively. Along the way, crucial elements, such as your trial graphics, may fall by the wayside, but waiting too long to begin work on them may prove costly. Given their persuasive and communicative power […]

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