Top Ten Blog Insights from 2016

With just a few days left in 2016 we wanted to take one last look back on what made 2016 a great year for us and what our readers and clients found most helpful. The blogs from Litigation Insights listed below were the most read articles in 2016.  As we look back to what our […]

Confidentiality and Online Jury Research: What are the Risks?

One of our clients’ top concerns is having the “other side” learn about the jury research or, worst, for the research to leak to the local media. While confidentiality can’t be guaranteed with any method of jury research (e.g., focus group, mock trial), without a doubt, confidentiality is the most difficult to control with online […]

The Limitations of Online Jury Research for Mock Trial Projects

(Part 2 of a 2 Part Series) As discussed in Part I of this series, the ultimate goal of sound jury research is to provide clients with juror feedback on their themes, arguments, witnesses and, when desired, a range of damages that could be expected at trial and the rationale behind jurors’ reactions to damages […]

When is an Online Mock Trial or Focus Group Right for My Case?

(Part 1 of a 2 Part Series) The recent trend and attraction of online jury research are difficult to resist for anyone considering conducting jury research. What’s not to like about online research? It’s easy to implement; it’s much cheaper than traditional jury research and, if time is short, it’s quicker to execute. For clients […]