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How to Persuade Jurors in Trial Using Their Own Voir Dire Feedback

To persuade jurors, you’ll need to offer a thematic story throughout the entire case presentation and through each witness. With the aid of a mock trial, you’ll know what themes resonated best and have a case story crafted around those themes. But that’s only part of the equation. In a trial questionnaire and during voir dire, your […]

Is Too Much Experience a Bad Thing? How Your Expertise May Lead You to Inaccurately Predict Jurors’ Reactions to the Case

We’ve all been there.  You’re at a cocktail party and someone is telling a joke that you’ve heard a number of times before.  While that joke was laugh-out-loud hilarious the first time you heard it, it’s just not as side-splitting after about the tenth run.  On top of that, you can’t imagine why others would […]

The Closing Argument: Telling the Future, Not the Past

 Tell ’em what you’re going to tell ’em; Tell ’em; Tell ’em what you told them; Sit Down.  — an old trial truism that isn’t very true Let me tell you a story: One fine day, The Three Bears sat down to eat breakfast.  But their porridge was too hot, so they decided to go […]