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Storytelling in the Age of Emojis

Weaving words together to create pictures in the minds of jurors – true storytelling – has long been the foundation of successful trial lawyers.  But why stop with words alone?  Adding actual images to a presentation further enhances jurors’ ability to understand and remember case themes.  These images can resonate across age, gender, beliefs, and individual […]

Why Are CAD Files Important in Intellectual Property & Product Liability Cases?

Most intellectual property and product liability cases call for a visual explanation that a jury or judge needs to help them decide the case.  When you need to show how one device infringes on the patent of another (or doesn’t), or how an injury is the result of product misuse and not faulty design, clarity […]

How to Make the Most of Multimedia in the Courtroom

A great trial lawyer who knows how to use words to paint vivid pictures in the minds of the jurors can probably try his or her case without any visuals.  But with growing use of CGI, on-demand media and shrinking attention spans, multi-generational jurors have become accustomed to content delivered in bright bursts of light, […]

Graphics in Pre-Trial Motions & Hearings: An Early Advantage – Part I

Graphics aren’t just for juries. While it’s tempting to make your graphics an afterthought to your fleshed-out case themes and talking points, waiting until trial is in sight means you may have already missed multiple early opportunities to use graphics to influence the terms and development of the case – or even stave off the […]

Combating Negative Juror Attitudes Toward Insurers with Effective Visuals

In short, jurors aren’t enamored with the insurance industry, and these negative sentiments can make your insurance defense case an uphill battle. How do we know that?  We recently carried out a nationwide poll to learn more about juror attitudes toward insurance companies.  While our findings varied, a general pattern of skepticism and negativity emerged. […]

The One Trial Graphic You Can’t Go Without in a Construction Case

Construction schedules are the most critical piece of any construction project. They show in visual form the many steps and procedures fundamental to project completion. So it follows that a trial graphic created to represent such a crucial project document is equally crucial to the presentation of your case. The clearer the graphic representing the […]

Part II -The 7 Keys to Effective Litigation Timelines

Our final four distinguishers are all about words, and how you use them. Despite the value of non-verbal cues discussed in Part I, words have their own indispensable place in your timeline—and can themselves be powerful visual cues: 4) Font Choices in Trial Graphics Are About Legibility, Not Flair Always start with legibility. As a […]

Part I – The 7 Keys to Effective Litigation Timelines

In a previous post, we covered the basics of timelines: their uses, anatomy and a number of possible types. But because great timelines are so beneficial to so many cases, we thought we’d delve a bit deeper. In this subsequent two-part discussion we’ll highlight the seven key timeline elements that will maximize its effectiveness, and […]

Timelines: The Jury’s Roadmap to Your Case

“You can’t miss this event!” your friend exclaims.  “It’s simple.  The event is on the left-hand side of the street, two blocks down Lincoln Avenue.  You’ll hang a right onto Third, before the gas station.  Third is a few miles straight ahead once you exit – when you’re on the freeway, just keep your eyes […]