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Trial Graphics: Top Six Ways to Get More Out of a Limited Budget

The importance of adding a visual component in the courtroom cannot be understated. Our research shows that comprehension and retention of trial themes is enhanced by the incorporation of effective visuals. Well-designed demonstratives can reinforce your case themes, reduce case ambiguities, and ensure consistency, coherence, and comprehension of your message. With so many variables, ideas, […]

Tips for Preparing the Expert Witness

Working with expert witnesses can be difficult for even the most seasoned attorneys and trial consultants. Oftentimes, egos and expertise can get in the way of an expert’s ability to deliver persuasive testimony, requiring attorneys and trial consultants to be creative when developing solutions that fit both the problem and the expert witness. As trial […]

How Do I Keep Jurors Awake?

It has happened to every attorney that has ever stood up in front of jurors: maybe it’s just after lunch or maybe midafternoon.  Perhaps it’s during a particularly science-heavy, technical part of your presentation.  Just as you get to your main point, you scan the faces of the panel and notice one juror slumped over, […]

What are the Best Colors for your Trial Graphics?

In a previous blog, we discussed the use of colors as one of the seven keys to effective timelines.  Because the colors used in trial graphics vary greatly, we wanted to dive into the psychology behind colors and how, when and why certain colors are used. Understanding Color Psychology Color can evoke an emotion, create […]

Which Is Best When Conducting a Mock Trial: One Jury Panel vs. Multiple Jury Panels

We are often asked, “Three jury panels?  Won’t just one jury panel work when using a mock trial to test the themes and arguments in my case?  That’s what we are faced with in the real world.”  This is a very important question, and the answer is grounded in well-established social science research methodology.  Following […]

4 Trial Prep Lessons (and a Few Idiosyncrasies) of Great Trial Attorneys

We’ve worked with many superstar trial attorneys over the years and recently asked a number of them to reveal some of the things without which they would never enter the war room or courtroom. Whether completely practical or endearingly superstitious, their responses invariably tied back to two things every attorney needs going into trial – […]

How to Make Video Depositions More Engaging For Jurors

Let’s be honest. Video testimony is notoriously boring. But because it’s so commonplace in trial, and can be a source of crucial evidence, you don’t have the luxury of allowing your jury to nod off. Moreover, you can’t ask a videotape to repeat itself, clarify an answer – or to please stop mumbling; you only […]

How to Choose the Right Lawyer For You

Those who work in the legal profession can sometimes forget just how foreign this environment can be for the vast majority of people. And if one has to enter the legal world because of a personal need for assistance, or because finding legal representation for their employer is part of their job, the task can […]

Mock Trial Versus Deliberation Group: What is the Difference?

When most clients call us, they know whether they want a mock trial versus a focus group design. But within the Mock Trial family is another design called a Deliberation Group. Both are deductive, verdict-driven tests. Both provide juror deliberations. But what is the difference between these two designs and when do you select one […]

Part II -The 7 Keys to Effective Litigation Timelines

Our final four distinguishers are all about words, and how you use them. Despite the value of non-verbal cues discussed in Part I, words have their own indispensable place in your timeline—and can themselves be powerful visual cues: 4) Font Choices in Trial Graphics Are About Legibility, Not Flair Always start with legibility. As a […]

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