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When Is It Best to Conduct a Follow-Up Jury Research Project?

You hire the jury consultant. You do the test. You learn a lot. Then, the consultant recommends a follow-up test. Your immediate reaction might be, “Of course you think there should be multiple tests; you’re the jury consultant….” We get that. But lest you worry that we’re just pursuing our own self-interest on your dime, […]

Can I Conduct My Own Jury Research to Save Costs?

With companies seeking to cut litigation costs, some attorneys have begun trying to conduct their own jury research without the aid of a litigation consulting firm.  Though you may think this will save a lot, while still providing valuable feedback about your case, attorneys who conduct their own research risk making key strategic decisions on […]

The Limitations of Online Jury Research for Mock Trial Projects

(Part 2 of a 2 Part Series) As discussed in Part I of this series, the ultimate goal of sound jury research is to provide clients with juror feedback on their themes, arguments, witnesses and, when desired, a range of damages that could be expected at trial and the rationale behind jurors’ reactions to damages […]

When is an Online Mock Trial or Focus Group Right for My Case?

(Part 1 of a 2 Part Series) The recent trend and attraction of online jury research are difficult to resist for anyone considering conducting jury research. What’s not to like about online research? It’s easy to implement; it’s much cheaper than traditional jury research and, if time is short, it’s quicker to execute. For clients […]