BLOG

How Can I Explain How a Machine Works to a Jury?

Many attorneys have been faced with the challenge of teaching a jury how a complex machine works.  This challenge is common in intellectual property disputes, but also appears in personal injury litigation and other matters.  In cases such as these, juror comprehension can be difficult to achieve due to lack of familiarity with the subject […]

Why Are Graphics So Compelling in the Courtroom?

Stanford psychologist Amos Tversky and others have proposed that learners rely on mentally efficient strategies when evaluating new information.  It is believed these mental shortcuts allow people to make decisions quickly – a necessity in a fast-paced world – but sometimes at the cost of accuracy in decision-making1 (you can read more about how this […]

How Do I Maximize Jury Comprehension Using Animation?

It’s widely accepted that visuals in the courtroom are a powerful storytelling device. We prefer to say that they can be powerful.  The actual efficacy of any trial graphic, in fact, hinges on an understanding of how people learn from multimedia presentations.  Our clients often ask us why animations and graphics are so persuasive in […]

What are the Best Colors for your Trial Graphics?

In a previous blog, we discussed the use of colors as one of the seven keys to effective timelines.  Because the colors used in trial graphics vary greatly, we wanted to dive into the psychology behind colors and how, when and why certain colors are used. Understanding Color Psychology Color can evoke an emotion, create […]

Eight Considerations to Help You Make the Best Document Callouts

Telling your story through the use of exhibits is one of the most longstanding and impactful ways to present your case.  When presented well, supporting documents – such as contracts, memos, emails, advertisements, studies or invoices – can showcase crucial information.  Therefore, it is critical to employ effective document enhancements that will both quickly direct […]

What Are the Best Techniques for Inserting Video Testimony into Your PowerPoint?

If pictures are a worth a thousand words, videos can be priceless.  There are very few media better at evoking emotion in jurors’ minds than a well-made video.  Videos are an efficient way for trial attorneys to establish credibility, communicate a story, support a narrative, all the while breaking the monotony of a presentation.  And […]

Why Are CAD Files Important in Intellectual Property & Product Liability Cases?

Most intellectual property and product liability cases call for a visual explanation that a jury or judge needs to help them decide the case.  When you need to show how one device infringes on the patent of another (or doesn’t), or how an injury is the result of product misuse and not faulty design, clarity […]

How to Make the Most of Multimedia in the Courtroom

A great trial lawyer who knows how to use words to paint vivid pictures in the minds of the jurors can probably try his or her case without any visuals.  But with growing use of CGI, on-demand media and shrinking attention spans, multi-generational jurors have become accustomed to content delivered in bright bursts of light, […]

How Should Scientific Research be Presented to Judges and Juries?

With all their knowledge, training and experience, expert witnesses can sometimes have difficulty explaining scientific research findings to judges and juries, who often lack any formal training in research methodologies. For many jurors, topics such as “epidemiology,” “control groups,” “confounds,” and “confidence intervals” are completely foreign. This can be problematic when cases hinge on these […]

Graphics in Pre-Trial Motions & Hearings: An Early Advantage – Part II

In Part I, you learned how metaphors and imagery can be used to help the judge conceptualize difficult and/or abstract case points. So now let’s discuss how clear, concise graphics or animations can be used in technical hearings to ensure that the judge understands all the necessary details of your case: Pre-Trial Graphics to Teach & […]

« PREVIOUS