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New Media’s Impact on Jurors – Part II

Your trial graphics do not live in a vacuum.  Their success is based solely on their effectiveness with the audience – your jurors.  Of course, no two jurors are exactly alike; their needs and wants are a moving target.  So how can our graphics possibly meet the communication expectations of every juror?  One valuable way […]

New Media’s Impact on Jurors (and How Your Trial Graphics Should Respond)

Part I Jurors: Then vs. Now Your trial graphics do not live in a vacuum.  Their success is based solely on their effectiveness with the audience – your jurors.  Of course, no two jurors are exactly alike; their needs and wants are a moving target.  So how can our graphics possibly meet the communication expectations […]

Defending Premises Liability Cases with Video Surveillance Footage

While you can’t bank your whole case on a short video clip, the presence of “hard” video evidence jurors can see with their own eyes is much more persuasive than being told what happened.  (Especially when they’re being told by two different lawyers or experts with opposing motives and viewpoints.) To that extent, jurors really […]

Trial Graphics: Top Six Ways to Get More Out of a Limited Budget

The importance of adding a visual component in the courtroom cannot be understated. Our research shows that comprehension and retention of trial themes is enhanced by the incorporation of effective visuals. Well-designed demonstratives can reinforce your case themes, reduce case ambiguities, and ensure consistency, coherence, and comprehension of your message. With so many variables, ideas, […]

Does Court-Provided Audiovisual Equipment Help or Hinder?

Courtrooms new and old across the United States are being outfitted with some of the latest audiovisual equipment.  Lots of time and money have been spent planning the best equipment to install, where to install it and how the judge will control it. With that said, the setup is often designed around the judge’s view […]

Why Are Graphics So Compelling in the Courtroom?

Stanford psychologist Amos Tversky and others have proposed that learners rely on mentally efficient strategies when evaluating new information.  It is believed these mental shortcuts allow people to make decisions quickly – a necessity in a fast-paced world – but sometimes at the cost of accuracy in decision-making1 (you can read more about how this […]

How Do I Maximize Jury Comprehension Using Animation?

It’s widely accepted that visuals in the courtroom are a powerful storytelling device. We prefer to say that they can be powerful.  The actual efficacy of any trial graphic, in fact, hinges on an understanding of how people learn from multimedia presentations.  Our clients often ask us why animations and graphics are so persuasive in […]

How Do I Present My Expert Witness in the Courtroom by Video Conference (aka: Skype)?

The ability to present testimony by video conference or video chat has been around for several years, but the ability to use it efficiently, to its full potential, is a more recent development.  This blog will focus on the use of Skype but there are several other platforms (Cisco WebEx, GoToMeeting, Google Chat, Facetime, Webex etc.) that will work as well. The first time we video conferenced […]

Eight Considerations to Help You Make the Best Document Callouts

Telling your story through the use of exhibits is one of the most longstanding and impactful ways to present your case.  When presented well, supporting documents – such as contracts, memos, emails, advertisements, studies or invoices – can showcase crucial information.  Therefore, it is critical to employ effective document enhancements that will both quickly direct […]

3D-Printed Trial Exhibits: Futuristic Technology, Old-School Storytelling

Let’s go back several decades.  For a moment, picture this:  It’s a hot summer day; windows are cracked in a large, packed courtroom.  We center on an attorney (maybe a Gregory Peck type), unfazed by the heat, of course, mid-case, pacing before the jury box with a confident stride.  Today, in this moment, he’s trying […]

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