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Why Are Graphics So Compelling in the Courtroom?

Stanford psychologist Amos Tversky and others have proposed that learners rely on mentally efficient strategies when evaluating new information.  It is believed these mental shortcuts allow people to make decisions quickly – a necessity in a fast-paced world – but sometimes at the cost of accuracy in decision-making1 (you can read more about how this […]

How Do I Maximize Jury Comprehension Using Animation?

It’s widely accepted that visuals in the courtroom are a powerful storytelling device. We prefer to say that they can be powerful.  The actual efficacy of any trial graphic, in fact, hinges on an understanding of how people learn from multimedia presentations.  Our clients often ask us why animations and graphics are so persuasive in […]

What Are the Best Techniques for Inserting Video Testimony into Your PowerPoint?

If pictures are a worth a thousand words, videos can be priceless.  There are very few media better at evoking emotion in jurors’ minds than a well-made video.  Videos are an efficient way for trial attorneys to establish credibility, communicate a story, support a narrative, all the while breaking the monotony of a presentation.  And […]