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Trial Graphics: Top Six Ways to Get More Out of a Limited Budget

The importance of adding a visual component in the courtroom cannot be understated. Our research shows that comprehension and retention of trial themes is enhanced by the incorporation of effective visuals. Well-designed demonstratives can reinforce your case themes, reduce case ambiguities, and ensure consistency, coherence, and comprehension of your message. With so many variables, ideas, […]

Does Court-Provided Audiovisual Equipment Help or Hinder?

Courtrooms new and old across the United States are being outfitted with some of the latest audiovisual equipment.  Lots of time and money have been spent planning the best equipment to install, where to install it and how the judge will control it. With that said, the setup is often designed around the judge’s view […]

What are the Best Colors for your Trial Graphics?

In a previous blog, we discussed the use of colors as one of the seven keys to effective timelines.  Because the colors used in trial graphics vary greatly, we wanted to dive into the psychology behind colors and how, when and why certain colors are used. Understanding Color Psychology Color can evoke an emotion, create […]

Combating Negative Juror Attitudes Toward Insurers with Effective Visuals

In short, jurors aren’t enamored with the insurance industry, and these negative sentiments can make your insurance defense case an uphill battle. How do we know that?  We recently carried out a nationwide poll to learn more about juror attitudes toward insurance companies.  While our findings varied, a general pattern of skepticism and negativity emerged. […]

How to Turn Financial Data into Trial Graphics to Tell a Story

Reading and understanding balance sheets, income statements or cash flow statements might be commonplace for you and your expert, but it’s not for the average juror. Most jurors find this type of data dry and difficult to understand. Unless your jurors have some background in finance or own their own businesses, chances are financial reports […]