Merrie Jo Pitera, Ph.D.

Chief Executive Officer

Dr. Pitera is a psychology and communications expert who specializes in complex litigation and trial consulting and has more than 25 years of experience in the field. Her areas of expertise include intellectual property, product liability/personal injury, employment, securities, commercial, and environmental litigation.

Merrie Jo is a perceptive listener and observer of jury dynamics and sentiments and provides clear insights into how they are likely to impact a case. In addition to being a jury specialist, Merrie Jo also prepares witnesses for depositions, trials and congressional hearings. She is a frequent national and international speaker on jury behavior and witness prep methods. She routinely publishes articles in a variety of law journals on jury selection and trial preparation. In February 2016, she published with her co-author, Dr. Barbara Hillmer, a book entitled: Storytelling for the Defense:  The Defense Attorney’s Courtroom Guide to Beating Plaintiffs at their Own Game

Litigation Insights is a national, woman-owned company with more than 20 years of experience conducting jury research, developing trial graphics and assisting counsel with jury selection and case presentation during trial proceedings.  As a full-service firm, the company provides everything from witness preparation and jury selection to trial graphics and courtroom technology.


  • Ph.D., Communication Studies, University of Kansas
  • M.A., Social Psychology, University of Kansas
  • B.A., magna cum laude, Psychology, Clemson University